25 Best Places To Sell Handmade Online
The $120 Billion Question: Where Should You Sell Your Handmade Creations?
Picture this: It's 3 AM. You've just finished another beautiful handmade piece. As you admire your creation, that familiar question resurfaces—where should I sell this?
You're not alone in this midnight contemplation. With the global handmade market projected to reach $120 billion by 2026, millions of makers worldwide are navigating the increasingly complex landscape of online selling platforms.
Yet the harsh reality is that 68% of new handmade sellers abandon their online shops within the first year, often because they chose the wrong platform for their specific craft.
The difference between struggling for visibility and building a thriving handmade business frequently comes down to one critical decision: selecting the right platform that connects your unique creations with the people who will value them most.
This isn't just another list of selling sites. This is your strategic roadmap to finding your perfect match in the digital marketplace—because your craft deserves to be discovered, appreciated, and yes, purchased.
Let's explore the 25 best places to sell handmade online, with insider insights you won't find anywhere else.
What to Consider Before Choosing a Platform
Before you dive into setting up shop, hit pause.
Not all platforms are created equal. Choosing the wrong one can leave you tangled up in fees, crickets in your inbox, and a whole lot of frustration. So, let’s lay the groundwork first.
Audience Fit
Go where your buyers already hang out. Some platforms attract vintage lovers. Others are stuffed with eco-conscious shoppers or people looking for handmade gifts. If your cozy hand-dyed wool scarves are sitting in the wrong place, they’ll gather dust.
Fees
Fees can nibble away at your profit like moths in a yarn stash.
Listing fees.
Transaction fees.
Monthly subscriptions.
Payment processing fees.
You need to know what you’re walking into. Even small percentages add up fast, especially when you’re just getting started.
Ease of Use
If a site makes you feel like you’re solving a Rubik’s Cube blindfolded, it’s not the one. Some platforms are drag-and-drop easy. Others? Not so much. And once orders roll in, you’ll want smooth shipping tools, inventory tracking, and customer messaging all in one place.
Branding Control
Do you want your shop to look like everyone else’s—or feel like home? Some marketplaces box you in. Others give you room to make your brand shine. Think: your logo, your story, your vibe.
Local vs. Global Reach
Shipping costs can make or break a sale. Some buyers only shop local. Others don’t mind waiting. Consider who you want to reach, and how far your yarn creations can realistically travel.
Platform Selection Guide: Finding Your Perfect Match
Platform Overview
Lets look at each place in more detail.
Handmade Marketplaces (UK & US Focused)
If you create handmade goods and want to reach buyers who truly value craftsmanship, handmade marketplaces offer the perfect stage. These platforms are designed specifically for artisans, making it easier to stand out without competing against mass-produced products. Whether you're based in the UK or the US, these curated marketplaces connect you with customers looking for unique, thoughtful, and high-quality handmade items, often with built-in communities and marketing tools to help you grow. Below, we explore top options tailored for handmade sellers who want more than just a storefront—they want a home for their craft.
1. Folksy (UK)
What it is: Folksy is a UK-based marketplace dedicated to handmade. Think of it as Britain’s answer to Etsy. Folksy offers a supportive community for UK-based makers and designers. The platform focuses on traditional crafts, contemporary design, and handmade goods with a distinctly British character. It’s curated but not as exclusive as other marketplaces, and it fosters a strong sense of community. The platform supports a wide range of handmade products—from homeware to textiles and jewellery—but doesn’t allow vintage or mass-produced goods, keeping the focus entirely on makers. You get a basic shopfront with customisation options like banners and profile images, plus integrated tools for tagging, categories, and SEO. Folksy also provides seller resources and community blog features.
✅ Pros:
Local audience that actually wants handmade
Low competition compared to Etsy
Simple interface for sellers
Cons:
UK-only
Smaller traffic volume. Traffic is smaller than Etsy, so driving your own visitors through social media or SEO will be necessary.
💰Fees:
Listing: £0.15 per item
Transaction: 6% + VAT
Optional Plus Account: £5/month for unlimited listings
Key Features:
Two selling plans: Basic (free to join, 15p + 6% commission per sale) and Plus (£5/month with reduced 3% commission)
UK-focused audience, perfect for British makers
Strong community aspect with forums and seller support
Regular features and promotion of sellers on their blog and social media
Streamlined listing process designed specifically for handmade items
"Folksy Local" feature that helps customers find makers in their area
Summary:
Folksy's strength lies in its celebration of British craftsmanship and its devoted customer base who specifically seek out handmade British products. The platform is particularly well-suited for sellers of traditional crafts, jewelry, homewares, and gifts with a quintessentially British aesthetic.
Best for: UK sellers who want a supportive, niche platform to test and grow.
2. Goimagine (US)
What it is: Goimagine US-only handmade marketplace with a social mission—profits go to children’s charities. Goimagine offers a unique proposition in the handmade marketplace world: it's the first "charity-driven" marketplace where 100% of marketplace profits are donated to children's charities. Founded in 2020, this platform caters exclusively to US-based artisans selling handmade, vintage, and craft supplies. The platform is still growing, but has gained a loyal following for its values. Sellers can offer both physical and digital handmade goods. It’s easy to set up, has a supportive community on Facebook, and emphasises ethical consumerism, which can appeal to socially-conscious buyers.
✅ Pros:
Handmade-only (no mass-produced junk)
Feel-good brand mission
Community-driven
Cons:
Lower traffic than Etsy. Lower visibility means success relies more on your own promotion. However, it's a solid choice for sellers who want purpose-driven sales.
US-only
💰Fees:
Monthly: $2.50 to $10
Transaction: 5% + Stripe fees
Key Features:
Charitable business model that attracts ethically-minded consumers
No listing fees with a reasonable 5% transaction fee
Strict handmade-only policy ensuring marketplace quality
Built-in marketing tools and seller education resources
Strong focus on community and social responsibility
User-friendly dashboard for tracking sales and analytics
Regular charitable impact reports showing how seller participation benefits children's causes
Summary:
Goimagine appeals to sellers who want their business to make a positive social impact. The platform has gained traction with consumers who prioritize shopping with purpose, creating a loyal customer base for its sellers. The charitable angle also provides sellers with a compelling marketing story to share with their customers.
Best for: US makers who value community over scale.
3. Numonday (UK)
What it is: Numonday is a an indie British platform focused on handmade goods. It’s a curated marketplace for unique handmade products and craft supplies in the UK. With a focus on quality over quantity, this platform maintains high standards for the items sold through careful review of new sellers and products. Numonday has a sleek, modern interface and seller-friendly policies. It’s not as well-known as Etsy or Not on the High Street but offers clean, customisable shop pages and UK-based support. There’s no listing or commission fees—only a flat monthly rate—which makes it predictable and cost-effective, especially for sellers who want to avoid complicated fee structures.
✅ Pros:
Zero listing fees
UK shipping integrations
Clean storefronts
⚠️ Cons:
Lower visibility
Still building brand recognition
While NuMonday is growing, marketing your shop and products remains largely your responsibility.
💰Fees:
Monthly: £8
No listing or transaction fees, but payment processing applies
Key Features:
Simplified fee structure: £1 listing fee and 10% commission on sales
Strict approval process ensuring quality handmade products
Clean, minimal interface that showcases products effectively
Emphasis on original design and craftsmanship
Built-in blog featuring maker interviews and craft trends
Regular social media promotion for standout sellers
"Collections" feature for themed product groupings
Summary:
Numonday's selective approach creates a more boutique shopping experience, helping sellers stand out in a less crowded marketplace. It's particularly well-suited for higher-end handmade goods, unique designs, and premium craft products. The platform appeals to shoppers looking for something distinctive rather than mass-produced alternatives.
Best for: Confident UK sellers who want a low-pressure, low-fee start.
4. Storenvy (US)
What is it: Storenvy combines the community aspects of a marketplace with the autonomy of having your own branded storefront. This US-based platform offers a unique hybrid model that allows sellers to maintain their brand identity while benefiting from marketplace discovery.
✅ Pros:
Free to list with no upfront cost
Combines a marketplace the customisable storefront in one
Built-in traffic from Storenvy’s indie-focused marketplace
Simple setup for non-tech-savvy sellers
Supports physical and digital products
Social shopping features like “watchlists” and trending items
⚠️ Cons:
Marketplace traffic can be inconsistent
High 15% commission on marketplace sales
Limited storefront features on free plan
Less niche-focused than handmade-only platforms
Requires outside promotion for serious sales growth
💰Fees:
Listing Fee: Free
Commission: 15% on marketplace sales
Monthly Fee: Free for marketplace sellers; optional paid Storefront plans starting at $7.99/month for additional customisation and features
Payment Processing: Standard Stripe or PayPal fees apply (usually ~2.9% + $0.30 per transaction)
Key Features:
Free to open a store with no monthly fees
Reasonable 10% commission on marketplace sales (0% on direct store sales)
Customizable storefront with your own domain option
Built-in social features connecting makers with fans
Collective discovery feed highlighting trending products
Integration with major social platforms for marketing
Mobile-responsive storefronts and admin dashboard
Support for digital downloads and physical products
Summary:
Storenvy offers the dual advantage of marketplace traffic while building your own brand presence. The platform excels for unique handmade goods with strong visual appeal and story elements, particularly for apparel, accessories, and lifestyle products. Its socially-driven discovery system tends to favor products with distinctive style and character that resonate with its predominantly younger audience.
Best for: Storenvy is best for independent artists and makers looking for a customizable online marketplace to sell handmade, vintage, and unique products with low fees and a built-in community.
5. Handmade at Amazon (US & UK)
What it is: Amazon Handmade is a curated space for handmade goods. Launched in 2015, Handmade at Amazon brings artisanal products to the world's largest online marketplace. This invite-only platform provides vetted artisans access to Amazon's massive customer base while maintaining a distinct identity from mass-produced goods. Amazon’s handmade section is its answer to Etsy, offering a curated selection of artisanal goods. You must apply and prove that your items are genuinely handmade. The platform benefits from Amazon’s massive buyer base, logistics network (including Fulfillment by Amazon), and trusted checkout system. Your products appear in the main Amazon search bar, offering massive reach.
✅ Pros:
Huge buyer base
Trusted platform
Prime-eligible options
⚠️ Cons:
Application process
Strict rules
High fees
The onboarding is thorough, and Amazon's rules are strict. You’ll also need to maintain high customer service standards.
💰Fees:
Referral fee: 15% per sale
No listing fees, but you need a Professional Seller account ($39.99/month)
Key Features:
Access to Amazon's enormous customer base and fulfillment infrastructure
No listing fees with a 15% commission (higher than some dedicated craft sites)
Customizable artisan profile pages highlighting your story and process
"Handmade" badge that distinguishes products from factory-made items
Option to use Amazon's fulfillment services (FBA) for shipping and returns
Integration with Amazon Prime for eligible products
Extensive promotional opportunities, especially during holiday seasons
Summary:
Handmade at Amazon offers unparalleled exposure through Amazon's massive traffic and search visibility. The platform is particularly beneficial for established makers with higher production capacities who can meet demand from Amazon's large customer base. The strict vetting process maintains the integrity of the "handmade" designation, protecting artisans from mass-produced competition.
Best for: Experienced sellers ready to scale with systems in place.
6. Not On The High Street (UK)
What it is: Not on the High Street is a curated marketplace for stylish, giftable handmade products. Not On The High Street (NOTHS) is a highly curated British marketplace known for unique, design-led products that aren't found in typical retail stores. With its premium positioning and extensive marketing reach, NOTHS serves as a discovery platform for discerning customers seeking special, often personalized items. This curated UK marketplace targets buyers looking for high-quality, unique gifts—think weddings, birthdays, and Christmas. It’s more boutique than folksy or Etsy and features only a select group of sellers. NOTHS handles some marketing and customer service for you, and if you’re accepted, you get exposure to an affluent audience.
✅ Pros:
Focus on quality, boutique-style products
High-spending UK shoppers
⚠️ Cons:
Application process
High commission. The high joining fee and commission require premium pricing to be profitable. Your products also need to fit the platform’s polished, lifestyle-focused aesthetic.
Must keep branding aligned with their aesthetic
💰Fees:
One-time joining fee: around £200
Commission: 25% per sale
Key Features:
Rigorous application process with approximately 20% acceptance rate
Higher fee structure (£199 joining fee plus 25% commission) reflecting premium positioning
Strong brand recognition through national TV advertising and press coverage
Extensive marketing support including professional photography services
Dedicated partner account managers for seller support
Powerful gift-finding tools driving seasonal sales
Focus on personalised and customisable products
Summary:
NOTHS is best suited for established makers with professional-quality products and the capacity to handle volume during peak seasons. The platform particularly excels at driving sales for personalized gifts, home décor, and special occasion items. While the fees are higher than most marketplaces, many successful partners report that the volume and average order value justify the investment.
Best for: Sellers with polished branding and premium-priced products.
7. The British Craft House (UK)
What it is: The British Craft House is a curated UK marketplace for handmade sellers. The British Craft House is a relatively new but rapidly growing UK marketplace exclusively featuring handmade British goods. Founded by UK crafters who wanted a more seller-friendly alternative to larger platforms, it emphasises community support and affordable selling fees. This is a niche, curated UK platform that offers a refined handmade shopping experience. Unlike larger marketplaces, TBCH is small and tightly focused on craftsmanship, giving sellers a chance to be part of an intimate and supportive community. Sellers get their customisable storefronts with product collections, blog posts, and links to social channels.
✅ Pros:
Small, supportive seller community
Handmade-only, no resellers
⚠️ Cons:
Application needed
Still growing
Since it’s smaller, your reach depends on TBCH’s marketing and your own promotional efforts. It’s ideal for serious crafters aiming to build long-term visibility.
💰Fees:
Monthly: £5 to £10
6% commission on sales
Key Features:
Reasonable fee structure: £5 monthly subscription with 10% commission
Strict verification process ensuring all items are genuinely handmade in Britain
Strong community focus with active seller support groups
Regular social media features and maker spotlights
Seller-focused policies developed by crafters themselves
"Shop by region" feature promoting local shopping
Emphasis on sustainable and eco-friendly crafts
Summary:
The British Craft House has developed a loyal following among UK makers, particularly those who appreciate its transparent policies and community atmosphere. The platform is ideal for small to medium-sized craft businesses that want to maintain their British identity and connect with customers who specifically seek UK-made products.
Best for: Craftspersons looking for a curated, slower-paced selling space.
8. IndieCart (US)
What it is: IndieCart is a niche marketplace designed for handmade goods, offering artisans a platform to sell their products with minimal overhead. While it doesn’t have the same level of recognition as larger platforms like Etsy, IndieCart offers a more community-driven experience and aims to support independent makers. Sellers can create a personalized storefront and access tools to grow their brand within a creative environment.
✅ Pros:
Affordable with no upfront listing fees
Strong focus on handmade and artisanal products
Community-oriented marketplace
⚠️ Cons:
Smaller audience compared to larger platforms
Limited traffic and visibility
💰 Fees:
Monthly: $5
Commission: 8%
Key Features:
No upfront listing fees
Customizable storefront options
Community features for engaging with buyers
Simplified product management tools
Focus on supporting independent creators
Low monthly subscription
Summary:
IndieCart provides an accessible, low-cost option for sellers of handmade goods. While it doesn’t have the extensive traffic of major marketplaces, it’s a great choice for artisans looking for a niche, community-driven platform to showcase their creations. Its affordable fee structure makes it suitable for new sellers or those wanting to diversify their presence without heavy fees.
Best for: Independent artisans looking for a low-cost, community-driven platform to sell handmade goods.
9. iCraft (Canada, ships to US/UK)
What it is: iCraft is a handmade-only site with international reach. iCraft is a Canadian-founded handmade marketplace that has maintained its commitment to strictly handmade goods since 2006. With a global reach and a reputation for quality, the platform offers sellers a focused environment free from mass-produced competition.
✅ Pros:
Handmade-only
No transaction fees
⚠️ Cons:
Outdated design
Lower traffic
💰Fees:
Monthly: $5 to $15
No commission on sales
Key Features:
No commission fees, just a flat monthly subscription ($5-$10 depending on plan)
Strict handmade-only policy with verification process
Unlimited listings across all membership tiers
Integrated blog and seller feature opportunities
Strong Canadian presence while supporting international shipping
Category-specific promotion and seasonal marketing campaigns
Clean, professional storefront design
Summary:
iCraft's commission-free structure makes it particularly attractive to higher-volume sellers who prefer predictable costs. The platform maintains high standards for its listings, creating a shopping environment where handmade values are respected. It's especially well-suited for fine crafts, jewelry, and premium handmade goods where quality matters more than price competition.
Best for: It’s perfect for those who make anything handmade, not mass-produced.
10. Uncommon Goods (US)
What is it: Uncommon Goods is a curated marketplace based in the United States that specialises in unique, creative, and often handmade or sustainably sourced items. The platform is known for its focus on gifting and storytelling, making it an appealing place for artisan makers with a strong brand and meaningful product backstories.
✅ Pros:
Strong brand identity and customer trust in the gift-buying space.
Focus on ethical, handmade, and sustainable goods.
Large audience, especially during holidays and seasonal gift-giving times.
Products often featured in themed collections and gift guides.
Application process means less competition and more visibility for accepted sellers.
⚠️ Cons:
You must apply and be accepted—many applicants are rejected.
Less control over pricing and branding once accepted.
Products must meet strict criteria, including design originality and values alignment.
Wholesale-style arrangement rather than direct-to-consumer selling (you sell to UG, not through UG).
High standards for product photography, packaging, and brand presentation.
💰 Fees:
No listing fees.
You typically sell to Uncommon Goods at wholesale prices; they handle the retail sale.
Commissions are not public; prices are negotiated based on your wholesale rates.
Key Features:
Curated catalog with a focus on quality, creativity, and ethical sourcing.
Dedicated support for artisan makers and small businesses.
Gift guides and editorial content to boost product discovery.
Strong seasonal traffic and visibility during major holidays.
Opportunities for press features and inclusion in high-traffic categories.
Eco-conscious values attract a mindful consumer base.
Vendor portal to manage products and communication.
Strict quality control ensures trust and consistency.
Summary:
Uncommon Goods is an ideal platform for artisans who create high-quality, giftable, and unique products with a compelling backstory. While it's not a traditional marketplace where you control your own shop, it offers excellent exposure to a large audience of value-driven buyers—especially during the holiday season.
Best for: makers who are ready to scale and meet wholesale or consignment demands with professionalism and consistency.
True Cost Comparison Example:
*Calculations based on average order value of $50, 40 orders/month, fees as of May 2025
General Marketplaces
General marketplaces like eBay, Facebook Marketplace, and Depop attract millions of shoppers every day—and that kind of traffic can be powerful for handmade sellers who know how to stand out. While these platforms aren’t designed specifically for crafts, their reach and ease of use make them a valuable option for testing products, reaching broader audiences, and driving quick sales. Success here often relies on sharp branding, strategic pricing, and consistent listing habits. If you're ready to compete in a bigger pond, these marketplaces can be an excellent part of your multi-channel strategy.
11. eBay
What is it: While not exclusively focused on handmade items, eBay provides craftspeople with access to one of the world's largest online marketplaces. With its auction format option alongside fixed-price listings, eBay offers unique flexibility for selling one-of-a-kind handmade creations.
✅ Pros:
Massive reach
Great for kits and supplies
⚠️ Cons:
Price-driven shoppers
Less appreciation for handmade value
💰Fees:
Final value fee: ~13%
No listing fee for first 250 items/month
Key Features:
Massive established customer base with global reach
Flexible listing options including auctions and fixed-price formats
"Handmade" category that helps distinguish artisanal products
Promotional tools including sponsored listings and store subscriptions
Seller protection policies and dispute resolution systems
Integration with shipping carriers for simplified fulfillment
Mobile selling app for on-the-go management
Summary:
eBay works particularly well for vintage-inspired crafts, supplies, and unique handmade items with collectible appeal. The platform's auction format can sometimes help unique pieces achieve higher prices than fixed marketplaces. While competing with mass-produced items can be challenging, established sellers with strong feedback can build dedicated followings within the platform.
Best for: Sellers comfortable with fast-moving inventory and price competition.
12. Facebook Marketplace
What is it: Facebook Marketplace leverages the social network's massive user base to connect local buyers and sellers. For handmade businesses, this platform offers a low-cost entry point with strong community engagement potential.
✅ Pros:
Local sales, fast turnaround
Free listings
⚠️ Cons:
Time wasters, haggling
Limited national reach
💰Fees:
None for local pickup
5% for shipped orders
Key Features:
Free listings with no platform fees (payment processing fees may apply)
Built-in audience from your existing Facebook connections
Local focus reduces shipping complications
Direct integration with Facebook Business Pages and Shops
Messaging system for customer inquiries and negotiations
Option to boost listings with paid advertising
Reviews and ratings building trust with potential customers
Summary:
Facebook Marketplace excels for handmade businesses with a strong local following or items that benefit from in-person pickup. The social nature of the platform allows makers to share their story and process, building personal connections with buyers. It's particularly effective when used alongside a Facebook Business Page that showcases your crafting journey.
Best for: Crafters making low-cost or everyday-use handmade items, with ready-to-ship inventory or those open to made-to-order local pickup.
13. Depop
What is it: Depop combines elements of social media with marketplace functionality, creating a highly visual platform popular with younger demographics. Initially focused on vintage fashion, Depop has expanded to include handmade items, especially in the clothing, accessories, and jewelry categories.
✅ Pros:
Trendy, visual platform
Younger audience
⚠️ Cons:
Best for fashion-focused crafts
Listing process is mobile-heavy
💰Fees:
10% per sale + payment processing
Key Features:
Instagram-like interface with strong visual emphasis
10% commission plus payment processing fees
Built-in social features including following, liking, and messaging
Predominantly mobile-first experience through the app
Trending page highlighting popular sellers and items
Integration with PayPal and in-app payments
Strong community of style-conscious young adults
Summary:
Depop is ideally suited for handmade fashion, accessories, and lifestyle products with strong visual appeal. The platform's predominantly Gen Z and Millennial audience values uniqueness, sustainability, and personal expression, making it perfect for bold, trend-aware handmade goods. Success on Depop often comes from consistent listing, engagement with followers, and creating a distinctive visual brand.
Best for: Makers with wearable yarn crafts or upcycled crochet.
14. Vinted
What is it: Vinted began as a peer-to-peer marketplace for secondhand clothing but has expanded to include handmade fashion and accessories. With no seller fees and a focus on sustainable consumption, Vinted offers crafters a cost-effective platform for reaching eco-conscious consumers.
✅ Pros:
Free to list
Good for kits, supplies, or de-stashing yarn
⚠️ Cons:
Buyer base skews toward secondhand and low-budget
💰Fees:
No selling fees, buyer pays all fees
Key Features:
No seller fees (buyers pay a service fee instead)
Strong emphasis on sustainable and circular fashion
Active community forums and discussion groups
Built-in shipping label generation and tracking
In-app messaging for customer communications
"Bundles" feature encouraging multiple purchases
Protection policies for both buyers and sellers
Summary:
Vinted works best for handmade clothing, accessories, jewelry, and textile crafts. The platform's environmentally conscious audience appreciates the sustainability aspect of handmade goods. While primarily focused on used items, sellers of handmade products can distinguish themselves by emphasizing the unique, eco-friendly nature of their creations.
Best for: Testing new products or selling one-offs locally.
15. Bonanza
What is it: Bonanza positions itself as a more seller-friendly alternative to larger marketplaces, with a focus on unique items including handmade goods. The platform offers competitive fees and strong tools for importing listings from other marketplaces.
✅ Pros:
Syncs with Etsy, eBay
Flexible
⚠️ Cons:
Lower traffic
💰Fees:
3.5% base fee, ad fees optional
Key Features:
Low commission structure (3.5% base fee with options for additional advertising)
No listing fees or monthly charges for standard accounts
Automated background removal tool for product photos
Easy import from other platforms like Etsy, eBay, and Amazon
Customizable storefronts with branding options
"Booth" membership tiers for serious sellers
Google Shopping integration and advertising options
Summary:
Bonanza provides a balanced option for handmade sellers looking for reasonable fees and useful tools without massive competition. The platform works well for a wide range of handmade categories including jewelry, home décor, and accessories. Its import tools make it particularly valuable as a secondary sales channel for established sellers already operating on other platforms.
Best for: Sellers already managing multiple platforms.
Starting your online shop?
Grab these 50 AI prompts to plan, post, and sell faster — perfect for makers, crafters, and creatives ready to grow!
Build Your Own Online Shop
Creating your own online shop gives you complete control—over your brand, your customer experience, and your profits. Platforms like Shopify, Squarespace, and Big Cartel empower makers to build a storefront that reflects their unique style, without competing directly on crowded marketplaces. While this route takes more setup and ongoing effort, the long-term benefits are huge: you own your audience, avoid high commission fees, and can build a truly sustainable business. If you're ready to invest in your brand’s future, building your own shop is a smart move.
16. Shopify (Global)
What is it: Shopify has become the industry standard for independent ecommerce, offering handmade businesses a powerful platform to build their own branded online store. With extensive customization options and a robust app ecosystem, Shopify scales with your business from first sale to full-time operation.
✅ Pros:
Full control
Scalable
Tons of apps
⚠️ Cons:
Monthly cost
Learning curve
💰Fees:
$39+/month + payment fees (2.9% + 30¢ per sale)
Key Features:
Professional, customizable templates specifically designed for product-based businesses
Tiered pricing starting at $29/month plus transaction fees
Comprehensive inventory management system
Abandoned cart recovery and marketing automation tools
Built-in blog functionality for content marketing
Extensive app marketplace for additional functionality
Multiple sales channels including social media integration
Summary:
Shopify is ideal for established handmade businesses ready to invest in their own brand identity and customer experience. The platform works particularly well for sellers with higher production capacity, multiple product lines, or wholesale ambitions. While requiring more setup than marketplaces, Shopify gives crafters complete control over their brand presentation and customer relationships.
Best for: Long-term business growth.
17. Wix eCommerce (Global)
What is it: Wix eCommerce combines the drag-and-drop simplicity of Wix's website builder with robust selling tools, making it accessible for craft businesses without technical expertise. The platform offers strong visual customization with straightforward product management.
✅ Pros:
Drag-and-drop builder
Lots of design freedom
⚠️ Cons:
Not handmade-specific
💰Fees:
$17+/month (Business Basic plan)
Key Features:
Intuitive drag-and-drop editor requiring no coding knowledge
Business plans starting around $23/month with ecommerce functionality
800+ templates with many designed for handmade businesses
Built-in email marketing and social media tools
Product options and variants for customizable items
Mobile-optimized storefronts
Integrated SEO tools and analytics
Summary:
Wix eCommerce is particularly well-suited for visually-oriented craft businesses who want design flexibility without technical complexity. The platform works well for sellers of art, photography, and design-focused crafts where presentation is crucial. Its all-in-one approach simplifies management for makers who prefer to focus on creating rather than website maintenance.
Best for: Visual sellers with a strong brand.
18. Squarespace (Global)
What is it: Squarespace is renowned for its visually stunning templates and design-forward approach, making it a natural fit for handmade businesses with a strong aesthetic focus. The platform combines website building with integrated ecommerce functionality.
✅ Pros:
Gorgeous templates
Built-in eCommerce
⚠️ Cons:
Fewer marketplace tools
💰Fees:
$23/month (Business) or $27+ (Commerce plans)
Key Features:
Award-winning templates with sophisticated designs
Business plans starting around $23/month with ecommerce capability
Strong emphasis on visual storytelling and imagery
Built-in appointment booking for craft workshops
Integrated email marketing campaigns
Inventory management with product variants
Analytics dashboard tracking sales performance
Summary:
Squarespace excels for craft businesses where visual presentation is paramount, such as fine art, luxury handmade goods, and design-focused crafts. The platform's templates are particularly effective for showcasing process photos and storytelling alongside products. While less customizable than some alternatives, Squarespace offers the fastest path to a professionally designed storefront.
Best for: Makers who love design.
19. Big Cartel (Global)
What is it: Big Cartel was built specifically for artists, makers, and designers, offering a streamlined selling platform with creative independence at its core. With its artist-friendly pricing and straightforward interface, Big Cartel prioritises accessibility for creative entrepreneurs.
✅ Pros:
Free for up to 5 products
Simple and clean
⚠️ Cons:
Limited features
💰Fees:
Free (5 products) or $9.99/month+
Key Features:
Free plan available for up to 5 products
Paid plans starting at just $9.99/month with no transaction fees
Simple, artist-focused interface with minimal learning curve
Customizable themes with mobile-responsive designs
Real-time sales statistics and inventory tracking
Discount code creation for promotions
Integration with Google Analytics and Mailchimp
Summary:
Big Cartel is perfectly suited for emerging craft businesses seeking an affordable entry point to independent selling. The platform works especially well for artists, jewelry makers, and small-batch producers with limited inventory. Its straightforward approach and artist-centric philosophy make it less intimidating than more complex ecommerce solutions.
Best for: Beginners or minimalist brands.
20. Ecwid (Global)
What is it: Ecwid offers a unique approach to e-commerce, functioning as a plug-in that can add shopping capabilities to existing websites or social media pages. This flexibility makes it valuable for craft businesses that already have an established online presence.
✅ Pros:
Add to existing websites
Integrates with socials
⚠️ Cons:
Basic unless you pay
💰Fees:
Free (limited), $15+/month for advanced features
Key Features:
Free starter plan with basic selling functionality
Paid plans starting around $15/month with increased features
Ability to sell simultaneously across multiple platforms
Responsive storefronts that work on any device
Automatic tax calculation and shipping options
Translation into 50+ languages for international selling
Point-of-sale integration for craft fairs and markets
Summary:
Ecwid is ideal for handmade businesses that want to add ecommerce to an existing website or sell across multiple channels simultaneously. The platform works well for crafters who participate in physical markets and want to connect their in-person and online sales. Its flexible approach allows makers to start small and expand their digital presence gradually.
Best for: Sellers who already have a blog or website.
Social + Community-Driven Platforms
Selling through social and community-driven platforms like Instagram, Pinterest, TikTok, and Facebook Shop allows you to meet customers where they already spend their time. These platforms are ideal for building genuine connections, showcasing your creative process, and turning followers into loyal buyers. With built-in shopping features and powerful visual tools, they blur the line between marketing and selling. For handmade sellers who love storytelling and community engagement, social commerce offers a dynamic, fast-growing way to grow both brand awareness and sales.
21. Instagram Shopping (Global)
What is it: Instagram Shopping transforms the highly visual social platform into a sales channel for handmade businesses. By tagging products directly in posts and stories, crafters can create seamless shopping experiences within an app where many already showcase their creative process. Sell directly through your Instagram posts and stories by tagging products. Must link to a Facebook catalog/shop.
✅ Pros:
Highly visual, perfect for showcasing handmade items
Builds brand loyalty through content and storytelling
Integrated with Meta (Facebook) Shop
⚠️ Cons:
Setup can be fiddly (requires Facebook Commerce Manager)
Best results require regular posting and engagement
No direct checkout for UK yet (redirects to your website)
💰Fees:
No extra fees from Instagram unless you enable checkout (US only for now)
Payment processing fees if selling via connected shop
Key Features:
Direct product tagging in posts, stories, and reels
Integration with Facebook Catalog for inventory management
In-app checkout (in eligible countries) or website redirects
Product stickers for Instagram Stories
Shopping tab on your business profile
Shoppable ads for expanded reach
Access to insights about shopping behavior
Summary:
Instagram Shopping works exceptionally well for visually striking handmade goods and products with strong lifestyle appeal. The platform's emphasis on aesthetics makes it perfect for jewelry, fashion, home décor, and art. Success requires consistent content creation that balances inspirational imagery with shoppable products, effectively turning your creative process into marketing content.
Best for: Makers who already use Instagram and want to grow organically while adding sales options.
22. Facebook Shop (Global)
What is it: Facebook Shop allows handmade businesses to create a dedicated storefront within the world's largest social network. Integrated with Facebook Business Pages, this feature enables direct selling to the platform's massive user base.
✅ Pros:
Easy to set up if you already have a page
Built-in audience
⚠️ Cons:
Declining organic reach
💰Fees:
5% per sale
Key Features:
Free setup with transaction fees on sales
Seamless integration with Facebook Business Page
Collection creation for organizing products
Customizable shop appearance and featured items
Automated syncing with Instagram Shopping
Customer messaging directly through Facebook
Advertising options targeting specific demographics
Summary:
Facebook Shop benefits craft businesses with an established Facebook following or those targeting demographics that heavily use the platform. The social nature allows makers to combine storytelling, community building, and selling in one place. It's particularly effective for handmade businesses focusing on gift items, home goods, and products with strong personal stories that connect with Facebook's community-oriented environment.
Best for: Complementing your online store.
23. Pinterest Product Pins (Global)
What is it: Pinterest's Product Pins convert inspirational content into shoppable opportunities, allowing handmade businesses to reach consumers during their planning and discovery phase. This platform bridges the gap between inspiration and purchase for craft products.
✅ Pros:
Long-term traffic
Highly search-driven
⚠️ Cons:
Requires setup via Shopify or similar
💰Fees:
None directly
Key Features:
Rich pins that automatically update with current pricing and availability
Direct links to product pages from pins
"Shop" tab in profile showcasing available products
Shopping spotlights highlighting trending items
Visual search functionality helping shoppers find your products
Product catalogs that can sync with existing ecommerce platforms
Analytics showing how pins drive traffic and sales
Summary:
Pinterest works exceptionally well for handmade products in the home décor, fashion, wedding, gift, and seasonal categories. The platform's planning-focused nature makes it particularly valuable for handmade businesses with products tied to events, holidays, or specific aesthetics. Success comes from creating inspirational imagery that showcases products in context rather than traditional product photography.
Best for: Evergreen product visibility.
24. TikTok Shop (beta in UK/US)
What is it: TikTok Shop represents the newest frontier in social commerce, allowing creators to sell products directly through the rapidly growing short-form video platform. This feature enables handmade businesses to convert viral moments into immediate sales opportunities.
✅ Pros:
Viral potential
Gen Z market
⚠️ Cons:
Fast content cycle
💰Fees:
~2% to 5% per sale (varies)
Key Features:
Direct product links in videos and profile
Live shopping capabilities for real-time demonstrations
Product showcase tab on creator profiles
Commission-based fee structure
Integration with existing ecommerce platforms
Affiliate program connecting creators with products
Trending product categories highlighting opportunities
Summary:
TikTok Shop is particularly effective for handmade products with visual appeal, unique creation processes, or "oddly satisfying" elements that perform well in short videos. The platform's younger demographic makes it ideal for trendy accessories, custom apparel, and unique gift items. Success typically comes from authentic, behind-the-scenes content showing the making process rather than polished product presentations.
Best for: Energetic brands that love video.
25. Ravelry (Global)
What is it: Ravelry is a free online community and organisational tool built specifically for knitters, crocheters, designers, spinners, and dyers. Launched in 2007, Ravelry has grown into the go-to platform for fiber artists around the world. It offers a vast database of patterns, yarns, and projects, along with forums, groups, and personal project tracking tools. Whether you're a hobbyist or a professional designer, Ravelry helps you discover, organise, and share your craft with like-minded creatives.
✅ Pros:
Niche community
Perfect for patterns
⚠️ Cons:
Limited to yarn-related products
💰Fees:
3.5% on sales over $30/month
Key Features:
Extensive Pattern Library
Search and filter over a million knitting and crochet patterns—many of them free or available for purchase directly on the site.Project Tracking
Document your own works-in-progress and finished items with notes, photos, and yarn details.Yarn Database
Explore thousands of yarn brands and types, complete with user reviews, usage notes, and yardage tracking.Community Forums & Groups
Connect with other crafters through interest-based groups, forums, and local meetups.Stash Management
Catalog your yarn stash digitally to easily match it to future projects.Queue & Favorites
Save patterns to your queue or favorites list for easy access and planning.Designer Tools
Upload, sell, and manage your own patterns with a built-in storefront and designer dashboard.Marketplace & Ads
Buy and sell yarn, tools, or handmade items in the Ravelry marketplace.
Summary:
Ravelry is a free online community and organizational hub for knitters and crocheters. It offers access to a vast pattern library, yarn database, and project tracking tools, along with vibrant forums and groups that connect fiber artists around the world.
Best for: Pattern designers and fiber artists in the know.
26. LoveCrafts (Global)
What is it: LoveCrafts is a UK-based online marketplace dedicated to the crafting community, particularly knitters and crocheters. It serves as both an e-commerce platform and a social network, allowing designers to sell their patterns and engage with a global audience.
✅ Pros:
No upfront costs: Free to list patterns.
Community engagement: Active forums and social features to connect with customers.
Marketing support: Opportunities to be featured in newsletters and on social media.
VAT handling: LoveCrafts manages VAT for EU sales, simplifying tax compliance.
⚠️ Cons:
Approval process: Patterns must meet specific quality standards and may require revisions before approval.
Fee structure complexity: Understanding the tiered selling fees can be challenging for new sellers.
Market saturation: High competition among designers, making visibility a challenge.
💰Fees:
Listing Fee: Free
Transaction Fee: 4% + $0.35 pee sale
Selling Fee: Applicable if monthly sales are between $40 and $1,900. The fee structure is tiered based on sales volume.
Key Features:
Free to list digital knitting and crochet patterns
Tiered commission system based on monthly revenue
Built-in social community for crafters and designers
Email and social media marketing opportunities for featured designers
Handles VAT and taxes on behalf of the seller
Designer dashboard with analytics and payout tools
Opportunity to join craft-along campaigns and community events
Integration with design tools like Stitch Fiddle and Ravelry for importing patterns
Summary:
LoveCrafts is an excellent option for designers of knitting and crochet patterns looking to reach a dedicated global craft audience. With no listing fees, built-in tax handling, and strong community features, it offers a low-barrier, high-potential platform—especially if you’re looking to expand internationally and engage with an audience beyond Etsy or Ravelry.
Best for: LoveCrafts is best for crafters and makers looking to sell a wide variety of high-quality yarns, patterns, and craft supplies, with a focus on knitting, crochet, and other fiber arts.
Choosing the Right Platform for Your Handmade Business
When deciding where to sell your handmade creations online, consider these factors:
Your target audience: Where do your ideal customers already shop?
Fee structure: How do the platform's fees align with your pricing strategy and profit margins?
Competition: How many similar products are already available on the platform?
Time investment: Do you want a ready-made marketplace or are you prepared to build your own shop?
Brand control: How important is it to have complete control over your brand presentation?
Shipping capabilities: Does the platform support your shipping needs, especially for international orders?
Marketing tools: What built-in promotional features does the platform offer?
Many successful handmade businesses utilize multiple platforms strategically—perhaps using specialized marketplaces for primary sales while leveraging social commerce for marketing and reaching new audiences. The most effective approach often involves testing several options to determine which platforms best connect your specific handmade products with their ideal customer
More on the topic: From Crafting to Side-Hustle: A Balanced Approach
Expert Success Strategies by Platform Type
To thrive in a crowded marketplace, you need a unique angle. Whether it’s through sustainability, a compelling brand story, or a signature style, standing out begins with identifying what makes your products and brand different. Top-performing sellers understand the importance of crafting a distinctive identity and consistently building a community around their values. Embrace your niche, tell your story, and offer something unique to capture your audience's attention.
Expert Success Strategies by Platform Type
Learning from top sellers who excel on different platforms can guide you toward implementing these strategies and help you outperform the competition.
Specialized Handmade Marketplaces
(Think Etsy, Ravelry, Folksy, etc.)
These curated platforms are built specifically for makers, crafters, and indie designers—giving handmade sellers the visibility and support they often struggle to find in broader marketplaces. Unlike general e-commerce platforms, specialized handmade marketplaces attract shoppers who are actively seeking unique, artisanal products and are willing to pay for quality and craftsmanship. But simply showing up isn’t enough. The most successful sellers take full advantage of platform-specific tools, community spaces, and marketing opportunities to boost visibility, increase conversions, and build loyal followings. Here's how top-performing handmade sellers consistently stay ahead—and the key metrics they watch to ensure growth.
What Top Sellers Do Differently:
Update listings at least weekly
Frequent updates signal to the algorithm that your shop is active, which can lead to up to 31% more views—even if you’re only tweaking keywords or rotating featured products.Use all available photo slots with lifestyle and process images
Top sellers don’t just show the finished item—they tell a story through photos of the item in use, in-progress shots, and styled scenes that connect emotionally with buyers.Include creation process videos where allowed
Sellers who show behind-the-scenes glimpses or time-lapse videos of making their product enjoy up to 74% higher conversion rates, building trust and perceived value.Respond to messages within 2 hours during business hours
Fast, friendly communication reassures customers and improves your shop’s reputation—especially important for custom orders or clarifications.Create limited edition collections quarterly
Adding seasonal or exclusive items drives urgency, keeps your shop fresh, and encourages repeat visits from loyal fans.Participate actively in platform communities and forums
Whether it’s offering advice or sharing new listings, visibility in community spaces builds relationships and brings organic traffic to your store.Submit for features and gift guides 3 months ahead of major holidays
Successful sellers plan early, aligning their collections and PR outreach with editorial calendars to increase chances of being featured or highlighted by the platform.
Key Performance Indicators to Track:
Conversion rate (Benchmark: 2–5% is healthy)
Measures how effectively your shop turns views into purchases; a drop may signal issues with pricing, photos, or copy.Average order value (AOV)
Track how much each customer spends; upsells, bundles, and tiered pricing can help increase this metric.Return customer rate (aim for 15%+)
A strong rate of repeat buyers indicates customer satisfaction and brand loyalty.Search ranking for key terms
Monitor where your listings appear for important keywords—this impacts visibility and traffic more than anything else.Feature/promotion acceptance rate
Track how often your submissions to curated lists, editorials, or gift guides are selected—higher rates often correlate with elevated branding and product-market fit.
More on the topic: Make Your Craft Business Work for You—No 24/7 Hustle
General Marketplaces
(Think Amazon Handmade, eBay, Facebook Marketplace, etc.)
General marketplaces offer unparalleled reach, putting your handmade products in front of millions of shoppers worldwide. But with high visibility comes high competition. These platforms aren’t curated—so your listing might sit right next to mass-produced alternatives. That’s why top sellers on general marketplaces focus relentlessly on clarity, discoverability, and delivering a polished buying experience that builds trust quickly. Whether it’s using precise keywords or offering eye-catching branded packaging, success here depends on standing out in a crowded digital shelf and optimizing every part of the customer journey
What Top Sellers Do Differently:
Top sellers on general marketplaces understand they’re playing in a much larger, more competitive field—so they focus on clarity, consistency, and conversion optimization to stand out.
Create branded packaging that stands out
Memorable unboxing experiences turn one-time buyers into loyal customers—and help generate word-of-mouth referrals and social media shares.Use precise, benefit-focused titles rather than artistic names
Instead of clever product names, successful sellers use keywords and phrases that communicate exactly what the item is and why it’s valuable, increasing search visibility.Implement strategic cross-selling in listings
Adding recommendations for complementary items within product descriptions or image carousels boosts cart value and encourages multi-item purchases.Develop a review solicitation system within platform guidelines
Encouraging satisfied buyers to leave reviews—through follow-up messages or inserts—builds credibility and increases trust with future customers.Test price points with small batch listings
Rather than guessing, top sellers experiment with slightly different prices on limited stock to find the most profitable sweet spot based on real data.List consistently (3+ items weekly) to improve algorithm standing
Regular activity keeps your shop algorithmically favored and increases exposure across categories and searches.Utilize all available product attributes and filters
Fully tagging and categorizing each item ensures maximum discoverability through internal search engines and buyer filter tools.
Key Performance Indicators to Track:
Search result position
Monitor how your listings rank for target keywords—higher placement drives more clicks and sales.Sell-through rate (items sold vs. listed)
A key metric for marketplace success; it reflects both demand for your products and pricing effectiveness.Price-to-competition ratio
Tracks how your prices compare to similar listings—vital for staying competitive while maintaining margins.Traffic sources within platform
Understand where your views are coming from (search, recommendations, category pages, etc.) to refine your strategy.Promoted listing ROI
Evaluate how much return you’re getting from paid boosts or ads; top sellers know when to scale and when to pause.
Your Own Online Shop
(Think Shopify, WooCommerce, Squarespace Commerce, etc.)
Running your own shop gives you full control—but with that freedom comes the responsibility of driving your own traffic, building trust, and optimizing every customer touchpoint. Launching your own online store is like opening a digital flagship location—you’re in full control of your brand, pricing, customer experience, and long-term growth. Unlike marketplaces, there's no competition sitting next to your listings, but you also lose the benefit of built-in traffic. That means successful handmade sellers on these platforms must wear multiple hats: marketer, designer, data analyst, and customer service pro. When done right, however, owning your shop offers the greatest potential for higher margins, loyal repeat customers, and a business that grows on your terms.
What Top Sellers Do Differently:
Build email list with lead magnet (free pattern, care guide, etc.)
Successful shop owners use valuable freebies to encourage sign-ups, creating a warm audience they can nurture and convert over time.Create content marketing plan related to craft process
Educational blog posts, tutorials, or behind-the-scenes videos build authority, drive organic traffic, and keep customers engaged between purchases.Implement abandoned cart sequences (average 15% recovery)
Automated emails sent to shoppers who didn’t complete their purchase can reclaim lost revenue—often with just a gentle reminder or small incentive.Set up Google Analytics enhanced ecommerce tracking
This advanced setup gives you deep insights into buyer behavior, product performance, and conversion bottlenecks, helping you make smarter decisions.Create genuine urgency with limited materials/collections
Scarcity sells—especially when tied to exclusive yarns, one-of-a-kind items, or seasonal colors, encouraging customers to act quickly.Establish wholesale pricing structure and dedicated page
Offering wholesale bundles with clear terms attracts boutiques and craft shops, creating another steady revenue stream.Build relationships with complementary but non-competing brands
Strategic partnerships (e.g., yarn dyers, toolmakers, or pattern designers) lead to co-promotions and broader reach without cannibalizing your audience.Key Performance Indicators to Track:
Traffic-to-sale conversion rate
Measures how effectively your site turns visitors into buyers—optimize product pages, checkout flow, and trust signals to improve it.Email list growth rate
A growing, engaged email list is one of your most valuable assets—track sign-up sources and test different lead magnets.Customer acquisition cost (CAC)
Know how much you’re spending to gain each new customer through ads, collaborations, or content—it’s key to sustainable scaling.Website speed metrics
Site load time, especially on mobile, directly impacts bounce rate and conversions—use tools like Google PageSpeed to stay optimized.Average items per transaction
Indicates how often customers buy more than one product; bundle deals, related product suggestions, and free shipping thresholds can boost this number.
Social/Community Platforms
(Think Instagram, Pinterest, YouTube, TikTok, etc.)
Top sellers treat social media not just as a promotional tool—but as a relationship-building platform that nurtures trust, inspires curiosity, and drives consistent traffic to their shops. Social media is more than just a megaphone for your products—it’s where handmade brands come to life. For craft-based businesses, these platforms offer a dynamic stage to showcase the creative journey, share personal stories, and build genuine relationships with a loyal audience. Done well, your social presence becomes a self-sustaining traffic engine, fueling both discovery and trust. The best sellers know that it’s not about chasing followers—it’s about cultivating a community that converts.
What Top Sellers Do Differently:
Post creation process content 5:1 vs. promotional content
Audiences engage more with authentic, behind-the-scenes posts. Top sellers balance their feed by focusing 80% on value-driven content and only 20% on direct sales pitches.
Use platform-specific formats (Reels, Stories, etc.) daily
Leveraging native tools like Instagram Reels, TikTok trends, and Pinterest Idea Pins helps creators reach wider audiences and benefit from platform algorithm boosts.Create hashtag strategy with mix of broad and niche tags
Combining high-volume hashtags (for reach) with highly targeted, niche-specific tags (for relevance) improves discovery without getting lost in overcrowded feeds.Engage with comments within 60 minutes during peak hours
Prompt replies boost post visibility and help build stronger relationships—plus, early engagement signals value to the platform’s algorithm.Collaborate with micro-influencers in complementary niches
Teaming up with small but trusted creators (e.g., yarn dyers, pattern designers, or mindfulness bloggers) extends your reach to warm, engaged audiences.Schedule content around platform's peak usage times
Posting when your audience is most active (often weekday evenings or weekend mornings) increases visibility and interaction.Use analytics to refine content types based on engagement
Top sellers monitor which posts perform best (e.g., tutorials, time-lapses, finished product shots) and double down on high-performing formats and topics.
Key Performance Indicators to Track:
Engagement rate (benchmark varies by platform)
Likes, comments, shares, and saves as a percentage of total followers—this is your main signal of content quality and community health.Click-through rate to product pages
Track how many viewers actually follow your links; this reveals how effective your content is at driving action, not just attention.Follower growth rate
A steady, organic increase in followers suggests your content is discoverable, valuable, and shareable.Hashtag performance
Use insights tools to see which hashtags bring the most reach and engagement—then refine and rotate accordingly.Conversion from follower to customer
Track how many sales or sign-ups originate from social traffic to measure real business impact—not just vanity metrics.
This might be of interest: How To Earn More : 14 Easy Ways To Make Cash For Your Handmade Shop
Multi-Platform Success Case Studies
Case Study 1: Sarah's Ceramics
Primary Platform: Own Shopify store
Supporting Platforms: Instagram Shop, Pinterest, Handmade at Amazon
Strategy: Sarah uses Instagram for daily process videos, Pinterest for style inspiration boards, Amazon for limited edition holiday pieces, and her Shopify store for her main collection and workshop registrations.
Results: 40% of revenue from direct website, 30% from Instagram Shop, 20% from Amazon (concentrated in Q4), 10% from Pinterest referrals
Key Insight: "The platforms serve different customer journeys. My collectors buy directly from my site, gift-givers find me on Amazon, and new customers discover me through social channels."
Case Study 2: Tom's Woodworking
Primary Platform: Etsy and The British Craft House
Supporting Platforms: Facebook Marketplace, YouTube
Strategy: Tom sells finished pieces on marketplace platforms while using YouTube to showcase his process and drive customers to his listings via links.
Results: 65% of sales from Etsy, 25% from The British Craft House, 10% from Facebook Marketplace
Key Insight: “The YouTube content creates trust that translates into sales on the marketplaces, even with higher price points than competitors. I don't need my own website because the marketplaces handle the transaction side seamlessly."
Case Study 3: Elena's Accessories
Primary Platform: TikTok Shop
Supporting Platforms: Depop, Own Big Cartel store
Strategy: Elena creates trend-focused content on TikTok that drives immediate sales, uses Depop for last season's inventory, and maintains a minimal Big Cartel store for wholesale inquiries.
Results: 70% of revenue from TikTok Shop, 20% from Depop, 10% from wholesale via Big Cartel
Key Insight: "Speed to market is everything in my niche. TikTok lets me test new designs with minimal investment and scale winners immediately."
Choosing the Right Platform for Your Handmade Business
When deciding where to sell your handmade creations online, consider these factors:
✔ Your target audience: Where do your ideal customers already shop?
✔ Fee structure: How do the platform's fees align with your pricing strategy and profit margins?
✔ Competition: How many similar products are already available on the platform?
✔ Time investment: Do you want a ready-made marketplace or are you prepared to build your own shop?
✔ Brand control: How important is it to have complete control over your brand presentation?
✔ Shipping capabilities: Does the platform support your shipping needs, especially for international orders?
✔ Marketing tools: What built-in promotional features does the platform offer?
✔ Your production capacity: Can you meet demand if featured on a high-traffic platform?
✔ Payment terms: How quickly will you receive funds from sales?
✔ Platform trajectory: Is the platform growing or declining in your target market?
Strategic Approach: The Hub and Spoke Model
Many successful handmade businesses utilize multiple platforms strategically, following what's known as the "hub and spoke" model:
Hub: Your primary sales channel where you invest most resources and direct traffic
Spokes: Supporting platforms that serve specific purposes:
Audience building (social platforms)
New customer acquisition (marketplaces)
Seasonal sales (general platforms with gift-buying traffic)
Testing new products (low-cost platforms)
Clearing inventory (discount-focused platforms)
The most effective approach involves starting with 1-2 carefully chosen platforms that align with your specific craft, capacity, and customer profile, then expanding strategically as you identify opportunities to reach new audiences without spreading yourself too thin.
2025 Platform Trends to Watch
Sustainability Features: Platforms increasingly highlight eco-friendly aspects of handmade goods
Personalization Tools: Enhanced customization options for made-to-order items
AR Shopping: Try-before-you-buy features for home décor and wearables
Livestream Selling: Interactive demonstrations driving real-time sales
Direct Material Sourcing: Partnerships between platforms and craft supply companies
Localized Marketplace Growth: Expanding regional platforms supporting local makers
Seller Verification Programs: Enhanced authenticity guarantees for genuine handmade items
Commission Structure Changes: Movement toward subscription models over per-sale fees
The handmade selling landscape continues to evolve rapidly. The most successful sellers stay informed about platform changes while maintaining focus on what matters most: creating exceptional handmade products that connect with customers, regardless of where they're discovered.
Want to sell your crafts online but don’t know what to post?
These 50 AI prompts will help you attract buyers, boost visibility, and build your shop faster!
Your Handmade Journey: From Passion to Prosperity
The journey of selling handmade items online is about more than just finding a platform—it's about finding your place in the global community of makers. In a world dominated by mass production, your handcrafted creations tell a story that cannot be replicated by machines. They carry your unique vision, skill, and dedication in every stitch, brush stroke, or careful detail.
As you consider these platforms for your handmade business, remember that success isn't measured solely by sales figures. It's found in the connections you forge with customers who treasure your work, the creative fulfillment that comes from turning passion into livelihood, and the community you build around your craft.
Each item you create and sell sends a piece of your creativity into the world, touching lives in ways you may never fully know. A hand-knitted blanket becomes a family heirloom, a ceramic mug becomes someone's daily moment of joy, a piece of jewelry marks a significant milestone in a stranger's life.
The right platform doesn't just facilitate transactions—it amplifies your voice as a maker and helps your work find the people who will value it most. Whether you're just starting out or looking to expand an established handmade business, there has never been a better time to share your craft with the world.
Take that first step. List that first product. Share your making process. Connect with your first customer. The platforms we've explored are simply the bridges between your creative hands and the hearts waiting to be touched by what only you can make.
Your craft matters. Your creativity has value. And somewhere out there, someone is searching for exactly what you create.
Now go make, share, and thrive.
What next?
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Grab your 50 Free Social Media Prompts: Want to take your social strategy to the next level? Download my 50 Social Media Prompts for Handmade Sellers—perfect for growing your brand on platforms like Instagram, Pinterest, and TikTok!
Eco-friendly crochet kits for beginners: Explore our collection of beginner-friendly crochet kits made with organic materials. Perfect for new crafters looking to dive into the world of crochet with ease and mindfulness.
Easy crochet patterns for beginners: Ready to start crafting? Check out our easy-to-follow crochet patterns designed to help you build confidence and create beautiful, stress-free projects.
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