Stop Losing Website
Visitors Forever
Your Website or Etsy shop gets traffic. Your Instagram gets likes.
But 95% of people leave without buying—and you never hear from them again
I build email systems that capture those visitors and turn them into repeat customers.
You're Creating Amazing Products But...
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SOCIAL MEDIA BURNOUT
You spend hours posting on Instagram and other platforms, hoping for likes and followers. But one algorithm change or platform update can suddenly erase all your progress — leaving you feeling frustrated and stuck.
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UNPREDICTABLE SALES CYCLES
Some months bring a rush of orders, while others barely cover your costs. Without a reliable way to reach your customers directly, launches and sales feel like a gamble instead of a strategy.
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INVISIBLE TO PAST CUSTOMERS
Your customers love your products — but without consistent contact, they forget about you over time. You miss out on valuable repeat sales and word-of-mouth referrals.
Which Describes You?
Choose the option that fits your business best — and get the email system that actually works.
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I HAVE NO EMAIL SET UP AT ALL
You know building an email list is important, but the tech, tools, and strategy feel overwhelming. You want a simple, done-for-you system that just works.
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I HAVE A BASIC SET UP BUT IT IS BROKEN
You’ve tried to set up email forms and sequences, but they’re not converting or sending properly. You need a fix and optimization that actually delivers results.
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I CAPTURE EMAILS BUT I NEVER SEND ANY
You have subscribers on your list but haven’t emailed them in months. You’re unsure what to say or how often to reach out.
Email Setups Tailored Just for You
Lead Magnet Creation
$97
Turn your freebie idea into an irresistible, branded magnet that attracts buyers.
Perfect for 1–2 page opt-ins like checklists, mini-guides, or quick-start worksheets.
Professional design & formatting
I help you find a lead magnet idea your audience actually wants
Branded templates in Canva
Ready-to-use delivery files
Website & social media mockups
Quick turnaround (3-5 days)
✨ Need something longer or more in-depth?
Get in touch for custom projects or.
Popular
Email Setup & Automation
$267
Your 24/7 sales assistant—captures visitors and turns them into buyers while you sleep
Email platform setup
Branded opt-in forms for your website
3-part welcome sequence that sells
Automated backend systems
Strategy guide + 2 reusable templates
Website embed instructions
15-min support call
✨ Perfect if: You have website traffic but no email capture
Monthly Newsletter Management
$127/pm
Stay top-of-mind with consistent emails—without writing a single word
2 professionally written newsletters per month
Up to 4 sections per email (product spotlight, stories, links, launches, testimonials, etc.)
Subject line optimization
Scheduled in your platform
Cancel anytime—no contracts
✨ Perfect if: You have a list but struggle with consistent content
✨ Not Sure Which Service You Need?
I'll recommend the smartest place to start based on your current situation
📍 Email me your questions at hello@mouseandsparrow.com or complete this form
👋 Your Creative Tech Partner
Hey, I’m Claudia — founder of Mouse & Sparrow, and the tech + strategy brain behind these done-for-you email systems.
I’ve spent over 20 years working in tech and design, and 30+ years creating as a maker myself. I’ve seen both sides — the creative chaos and the backend burnout.
So I built this service for people like you:
Creative business owners who want to build something real — without spending hours stuck on tutorials, tech, and half-working funnels.
This isn’t just about pretty emails.
It’s about building systems that grow your business — and give you your time back.
Let me take the tech off your plate so your business can finally do what it was meant to:
Work. Grow. Sell. Sustain.
What Other Makers & Creative Business Owners Are Saying
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From Just Posting on Instagram” to Launching Her First Paid Pattern
“I’d been designing patterns for years but never knew how to sell them properly. Mouse & Sparrow helped me go from just posting and hoping — to actually launching my first paid pattern with a plan. A game changer.”
— Lena W., pattern designer & crochet blogger
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Turned Her Hobby Into a Sustainable Digital Business
“I was stuck trying to make money from physical orders. Claudia showed me how to shift into digital products. Now I sell beginner-friendly crochet guides on my own site — and it finally feels like I’m building something that lasts.”
— Amara J., former Etsy seller
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Sold Out Her First Online Course from Her List
“I’ve taught crochet for years, but never imagined turning it into an online course. Mouse & Sparrow made it doable and now I pre-sold 12 spots from my email list.”
— Grace N., crochet teacher & community center instructor
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She turned my flat, boring email into something people actually clicked
“I had this email that sounded okay-ish but barely got any clicks. Claudia rewrote it, changed the subject line, and suddenly people were replying and clicking through to my shop. I had no idea email could be this effective.”
— Lara, crochet pattern designer
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My list finally feels alive again — and I didn’t have to lift a finger
“I’d been ghosting my list for months because I didn’t have time or energy. Claudia came in, got the voice spot on, and now I’ve got people opening, clicking, even replying. All I had to do was approve the draft. Total game changer.”
— Creative Business Owner, handmade jewellery brand
❌ What It’s Costing You to Keep Pushing Email Off
No list = no direct line to your customers
No automations = no sales while you sleep
No system = burnout, missed launches, unpredictable income
Still relying on Instagram?
One algorithm tweak and you disappear.
Every week you delay this costs you subscribers, sales, and sanity.
Let’s fix that—today.
Often handmade or creative businesses leak sales
—not because their products aren’t good, but because they’re forgotten.
I build the system that keeps you top of mind and your customers coming back.
🚫 Still Trying to DIY Your Email Marketing?
You could spend hours Googling tutorials and still end up stuck.
Or — you could hand it off, get it done right, and start growing your list this week.
→ How many subscribers (and sales) are you missing while wrestling with forms and automations?
Your creativity is valuable. Your time is money.
Let’s get your email system off your to-do list — and working for your business.
🌿💸 What’s the Cost of Doing It All Yourself?
Many handmade sellers spend hours every week trying to write emails, design freebies, or fix broken automations — only to give up (or never hit send).
You don’t need more time.
You need a system that sells for you — automatically.
Even one sale a week from your email list could pay for this service.
✨ This isn’t just marketing help. It’s a smart business investment that frees you up to create, connect, and actually grow.
🎉Imagine This…
Your Dream Business — Actually Working
Your Dream Business — Actually Working
☕ You start your day with coffee — not a tech meltdown.
📥 New subscribers join your list while you’re out walking the dog.
🧶 You’re creating, connecting, and shipping — not Googling how to fix a broken form.
💸 Your freebie attracts buyers. Your emails get clicks. And yes — sales happen while you sleep.
And you?
You’re not just keeping up anymore.
You’re in control. You’re growing.
You’re finally running your business — not just reacting to it.
💌 How It Works (Simple & Stress-Free)
Whether you choose Setup, Newsletters, or Lead Magnet support — here’s exactly what happens next:
Choose Your Service & Book Now
Select the service you need — Setup & Automation, Monthly Newsletter, or Lead Magnet Design — and complete your secure payment.Get Your Simple Intake Form
You’ll receive an email with an easy-to-complete intake form and clear instructions.Share Your Info & Materials
Fill out the form and send over your freebie, ideas, branding details, or any content needed.I Get to Work
Behind the scenes, I’ll write, design, and build everything — from your welcome sequence to your lead magnet visuals — all tailored to your brand and voice.You Get a Polished, Ready-to-Use System
Within 7–10 working days, your full deliverables are handed off with clear instructions (plus a bonus Loom walkthrough if needed).
You walk away with a system that works.
Your email list starts growing.
And you get back to doing what you actually love.
Frequently Asked Questions
Do I need to have a freebie already created?
Yes — but it doesn’t need to be perfect.
Bring a finished PDF, checklist, short video, or even a rough draft — I’ll help you polish, design, and format it so it’s ready to convert.
🔸 This service doesn’t include creating your freebie from scratch.
Not sure what kind of freebie works best? I’ll give you ideas that attract buyers, not just freebie collectors.
How long does it take?
Once you’ve submitted your intake form and files, your entire setup is typically completed within 7–10 working days.
No delays. No chasing. Just a smooth handover and a system that works.
Will I be able to edit things later?
Yes — everything is built inside your own platforms (like ConvertKit or Canva), so you’ll have full control.
I’ll even include notes or a Loom walkthrough video to show you how to update things on your own later — if you ever want to.
What if I don’t have branding or social graphics yet?
No problem. I’ll create clean, professional designs that align with your style — even if you don’t have a logo, colour palette, or brand kit.
You’ll walk away with a polished, branded presence — no design skills needed.
What if I already have a basic setup?
Even better. This isn’t just for beginners — it’s for creative businesses that are ready to upgrade their systems.
You’ll get stronger copy, better visuals, smarter automations, and more strategy behind your email marketing.